We will see “GOAT” on PSG sleeves from now on. But what is GOAT?

There was an image circulating over the internet few weeks back. This image was a cropped-out version of the original where PSG player; Lionel Messi, Neymar Jr., Marco Verratti, Presnel Kimpembe, and Achraf Hakimi could be seen. The one thing to notice was they all were donning the word “GOAT” on their sleeves. This made the world ask the question, “What is GOAT?”

If you’re familiar with the football terminology, ‘GOAT’ means ‘Greatest Of All Time’. Things would’ve been different if only Messi was wearing the sleeve as many of the admirers consider him to be the GOAT of football. This put the world into frenzy to search for what GOAT is.

What is GOAT?

GOAT is a next-gen lifestyle brand that merchandise greatest products from the past, present, and the future. These products comprise of new/used sneakers, apparel, and accessories. GOAT is an online platform that is owned by the GOAT Group who also operate two other brands: Alias and Flight Club.

Image Source: PSG

What Occurred?

GOAT has been named as the official sleeve partners of the Paris Saint-Germain FC. GOAT will become the official partners of PSG until the current season ends and will become one of the Principal Partners of the club by July 2022.

GOAT is planning to print their name on PSG performance kits like on-pitch match apparels, training kits, and more.

Club’s Chief Partnerships Officer Marc Armstrong said, “We are delighted to welcome GOAT into the Paris Saint-Germain family with this partnership that will see them join the exclusive roster of club partners present on our iconic jerseys.”

He also added, “GOAT is a perfect fit for the club and further supports our position as a leading global sports and lifestyle icon for fans all over the world. Together we will develop exciting and creative experiences to connect with supporters everywhere.”

 Closure -

The deal means that we will be seeing some of the biggest stars in the footballing world donning ‘GOAT’ on their sleeves throughout the next season. Image Neymar, Mbappe, and Messi running around the field with GOAT written on their sleeves. That surely will be an exceptional image.

We will get the glimpses of the marvelous sleeve in few months and our team can’t wait to experience it.

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